When talking about marketing there is a tendency to generalize, however there are different variants of this discipline and one of them is trade marketing, focused on the point of sale. -------------------------------------------------------------------------------- When talking about the retail industry, it is inevitable to mention trade marketing. Today we will tell you what

The data represents the foundation on which a trade marketing campaign is created. Increasing sales and attracting a larger audience is the goal of every brand. -------------------------------------------------------------------------------- Through different trade marketing strategies, long-term benefits are sought through actions such as loyalty, in order to continue developing the business and growing

Achieving better efficiency in terms of processes, time, resources and results within the POS seems like a difficult task but it doesn't have to be. Perfect execution is possible. -------------------------------------------------------------------------------- Increasing sales, reducing losses and maintaining control within the point of sale can be a daunting task, but it

It is no secret that better prepared collaborators produce better results for companies, since they have the tools to do so. -------------------------------------------------------------------------------- Within any industry, having an agile, efficient and well-trained team is key to achieving the business and commercial goals that you want to get. Many times company managers

It is within the POS where most of us make the purchase decision, therefore, making our brand stand out from the rest within the store is essential. -------------------------------------------------------------------------------- Throughout our blog, you can find articles with different trade marketing strategies that will help you increase your sales within the POS; today

Both virtual reality and augmented reality are being used in different industries, allowing cost savings and facilitating the development of activities that would otherwise involve a huge logistical effort. -------------------------------------------------------------------------------- It is well known that offering an innovative and personalized shopping experience will increase both your brand recognition and your sales.