Achieving better efficiency in terms of processes, time, resources and results within the POS seems like a difficult task but it doesn't have to be. Perfect execution is possible.
Increasing sales, reducing losses and maintaining control within the point of sale can be a daunting task, but it is of vital importance if you want to be successful. Reaching the perfect store is possible and today we will give you some tips that will help you achieve it.
Trade marketing teams carry a great responsibility because they are in charge of coordinating all the strategies that must guarantee a constant and significant increase in sales. However, even if a strategy is very well designed, it does not mean that it will be successful. If all the elements that comprise it are not properly managed, we will not achieve the established goals.
Lean on technology.
Today there are thousands of tools designed to make our work easier, thus increasing our productivity while reducing costs, also allowing us to spend more time on tasks of strategic value and not only on operational processes.
For example, QuartzSales automatically extracts information from different sources and at the same time provides predictive reports thanks to which you can assign tasks to your work team so that they can be dealt with as soon as possible. One of the most tedious but at the same time most important tasks is to know the status of the stock, with the indicators offered by QuartzSales you will be able to measure breakages, forecast demand and more; in this way you will make timely decisions effectively.
Maintaining the stock, dealing with eventualities as they occur, knowing the status of your assets within the POS, assigning visits to the different points of sale and supervising the actions taken in real time, are tasks that will undoubtedly make your trade marketing strategy reach perfection.
Information means power, but if that information is not analyzed correctly, it will not help you at all. Here you can also rely on technology. Currently, it is not necessary to study the information collected manually.
Through QuartzSales you will be able to obtain the information you need already analyzed and accompanied by predictive reports, which will allow you to focus on choosing the most appropriate strategic decision for each case.
Likewise, knowing your customers is key to achieving a perfect execution. Offer them what they are looking for when they are looking for it. Knowing the preferences of your public will offer unforgettable shopping experiences that will position your brand in their minds.
Train your work team.
As we said in our article last week, "Reasons why you should train your work team", the constant training of our collaborators brings us multiple benefits with our internal public (the three levels in the organization) and our external public (customers, stakeholders, suppliers, among others).
It is important to be clear that business success does not rely on luck, but on how good your products and services are; how well they know how to sell themselves, how we offer the products, who we offer them to, etc. and this is only possible thanks to the capacity and efficiency of the workers. The latter is only achieved with knowledge, experience and of course, labor cohesion. Said in a simpler way, through training programs.
Link and unify.
As we said before, current technology gives us the possibility of managing everything in a more practical, efficient and faster way. For this to work, it is essential that all the areas involved have access to the information and tasks to be carried out in real time.
By integrating QuartzSales into your trade marketing strategy you can achieve this. Learn more about this great tool that, in addition to promising to increase your productivity and reduce your operating costs, delivers.
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Until next time! ;)