To avoid problems, companies and laboratories should worry about investing in systems and solutions that help them to know exactly the stock of medicines. In addition to being able to predict demand, achieving an accurate forecast, which allows supply chains to anticipate orders. People's health is essential and a mistake

Studying and understanding the variables that make a person choose a brand or product is the basis of traditional marketing. However, in an increasingly competitive market, it is necessary to start making a differentiation between who buys and who consumes the product; and above all, build differentiated strategies that allow

Fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes, as these constant changes have been shown to increase store or website traffic. The term "fashion retail" refers to retailers found in the fashion industry. This sector tends to be one of the

Do you have registered products in stock but not in warehouse? Find out why this happens and how to avoid it so that your POS is not affected. There are many situations that can negatively affect your POS, causing reputational damage, monetary loss and more. One of those is the

The possibility of distributing and marketing products without the high costs of setting up a complete store makes this a key concept for brands to grow in a more controlled and sustainable way. The retail industry is constantly evolving, driven by the search for strategies that increase profits for stores.

Whatever your business is, it is essential to carefully plan the layout or distribution of the space in order to reduce costs and maximize your profits. Within the retail industry there are many factors and details that we must consider if we want to position ourselves above the competition and

More fluid communication between companies and customers, and unified management of the company's different sales channels are the result of the evolution of omnichannel strategies known as "unified commerce". At the beginning of this year we talked about omnichannel and how it was a trend due to the multiple benefits

The Caper Cart has sensors that can detect what you put in it, plus a touch screen and built-in payment system for self-checkout. It is no secret that digitization is gaining more and more space in our lives in order to facilitate and speed up our daily tasks, and going

A benefit for both! While shoppers can get information more easily, retailers can improve their brand recognition, increase sales and be aware of what works and what doesn't. QR codes can be used in several different ways in the retail landscape. From acquiring new customers to improving the in-store experience,

One of the main objectives of logistics within the retail industry is to guarantee the availability of inventory at all times, but more than having the necessary products, we must be able to do so by reacting to a constantly changing demand. Retail is constantly evolving and the rules of

Increasing Sell Out within the point of sale is a crucial objective for all business and this is directly related to Sell In. But, like any objective, it also presents a series of challenges that must be faced. Currently, there are many challenges that we face in the retail industry

As in any other industry, within the retail world there are terms that may sound strange or cause confusion to those who are not close to trade marketing or the world of retail sales in general. Some time ago we made a first article in our blog about the most

A user-friendly software interface, customization, and real-time virtual try-on are some of the valuable advantages of using 3D technology to improve e-commerce conversion rates and customer retention. There's no doubt how much the e-commerce industry authority has grown over the years and post Covid-19 pandemic. After all, the global ecommerce

When talking about marketing there is a tendency to generalize, however there are different variants of this discipline and one of them is trade marketing, focused on the point of sale. When talking about the retail industry, it is inevitable to mention trade marketing. Today we will tell you what

The data represents the foundation on which a trade marketing campaign is created. Increasing sales and attracting a larger audience is the goal of every brand. Through different trade marketing strategies, long-term benefits are sought through actions such as loyalty, in order to continue developing the business and growing in

Achieving better efficiency in terms of processes, time, resources and results within the POS seems like a difficult task but it doesn't have to be. Perfect execution is possible. Increasing sales, reducing losses and maintaining control within the point of sale can be a daunting task, but it is of

It is no secret that better prepared collaborators produce better results for companies, since they have the tools to do so. Within any industry, having an agile, efficient and well-trained team is key to achieving the business and commercial goals that you want to get. Many times company managers believe

It is within the POS where most of us make the purchase decision, therefore, making our brand stand out from the rest within the store is essential. Throughout our blog, you can find articles with different trade marketing strategies that will help you increase your sales within the POS; today

Both virtual reality and augmented reality are being used in different industries, allowing cost savings and facilitating the development of activities that would otherwise involve a huge logistical effort. It is well known that offering an innovative and personalized shopping experience will increase both your brand recognition and your sales.

Nowadays, despite being in the digital age, there are still companies that execute their processes manually, which generates difficulties and, in some cases, losses. Thus, tasks tend to slow down, documents to get lost, efficiency is reduced and there is no necessary control over the sales force to carry out

How to include it in your Trade Marketing strategy. Neuromarketing aims to understand audience behavior through studies that reveal what motivates them to buy by applying neuroscience techniques to understand how we respond to stimuli related to brands, products and content. It is not about filling our target with information,

When we talk about marketing, the idea of showing the brand or product on social networks immediately appears in our minds; however, there are as many forms of marketing as commercial sectors and one of them is Trade Marketing. In order to stimulate the buyers, trade marketing strategies are developed