It is no secret that better prepared collaborators produce better results for companies, since they have the tools to do so. Within any industry, having an agile, efficient and well-trained team is key to achieving the business and commercial goals that you want to get. Many times company managers believe

It is within the POS where most of us make the purchase decision, therefore, making our brand stand out from the rest within the store is essential. Throughout our blog, you can find articles with different trade marketing strategies that will help you increase your sales within the POS; today

Both virtual reality and augmented reality are being used in different industries, allowing cost savings and facilitating the development of activities that would otherwise involve a huge logistical effort. It is well known that offering an innovative and personalized shopping experience will increase both your brand recognition and your sales.

Nowadays, despite being in the digital age, there are still companies that execute their processes manually, which generates difficulties and, in some cases, losses. Thus, tasks tend to slow down, documents to get lost, efficiency is reduced and there is no necessary control over the sales force to carry out

How to include it in your Trade Marketing strategy. Neuromarketing aims to understand audience behavior through studies that reveal what motivates them to buy by applying neuroscience techniques to understand how we respond to stimuli related to brands, products and content. It is not about filling our target with information,

When we talk about marketing, the idea of showing the brand or product on social networks immediately appears in our minds; however, there are as many forms of marketing as commercial sectors and one of them is Trade Marketing. In order to stimulate the buyers, trade marketing strategies are developed