To avoid problems, companies and laboratories should worry about investing in systems and solutions that help them to know exactly the stock of medicines. In addition to being able to predict demand, achieving an accurate forecast, which allows supply chains to anticipate orders. People's health is essential and a mistake
Studying and understanding the variables that make a person choose a brand or product is the basis of traditional marketing. However, in an increasingly competitive market, it is necessary to start making a differentiation between who buys and who consumes the product; and above all, build differentiated strategies that allow
Fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes, as these constant changes have been shown to increase store or website traffic. The term "fashion retail" refers to retailers found in the fashion industry. This sector tends to be one of the
The possibility of distributing and marketing products without the high costs of setting up a complete store makes this a key concept for brands to grow in a more controlled and sustainable way. The retail industry is constantly evolving, driven by the search for strategies that increase profits for stores.
More fluid communication between companies and customers, and unified management of the company's different sales channels are the result of the evolution of omnichannel strategies known as "unified commerce". At the beginning of this year we talked about omnichannel and how it was a trend due to the multiple benefits
A benefit for both! While shoppers can get information more easily, retailers can improve their brand recognition, increase sales and be aware of what works and what doesn't. QR codes can be used in several different ways in the retail landscape. From acquiring new customers to improving the in-store experience,
A user-friendly software interface, customization, and real-time virtual try-on are some of the valuable advantages of using 3D technology to improve e-commerce conversion rates and customer retention. There's no doubt how much the e-commerce industry authority has grown over the years and post Covid-19 pandemic. After all, the global ecommerce
The data represents the foundation on which a trade marketing campaign is created. Increasing sales and attracting a larger audience is the goal of every brand. Through different trade marketing strategies, long-term benefits are sought through actions such as loyalty, in order to continue developing the business and growing in
It is no secret that better prepared collaborators produce better results for companies, since they have the tools to do so. Within any industry, having an agile, efficient and well-trained team is key to achieving the business and commercial goals that you want to get. Many times company managers believe
Both virtual reality and augmented reality are being used in different industries, allowing cost savings and facilitating the development of activities that would otherwise involve a huge logistical effort. It is well known that offering an innovative and personalized shopping experience will increase both your brand recognition and your sales.
Nowadays, despite being in the digital age, there are still companies that execute their processes manually, which generates difficulties and, in some cases, losses. Thus, tasks tend to slow down, documents to get lost, efficiency is reduced and there is no necessary control over the sales force to carry out
How to include it in your Trade Marketing strategy. Neuromarketing aims to understand audience behavior through studies that reveal what motivates them to buy by applying neuroscience techniques to understand how we respond to stimuli related to brands, products and content. It is not about filling our target with information,
When we talk about marketing, the idea of showing the brand or product on social networks immediately appears in our minds; however, there are as many forms of marketing as commercial sectors and one of them is Trade Marketing. In order to stimulate the buyers, trade marketing strategies are developed