ChatGPT: How, together with AI, is changing trade marketing?

ChatGPT: How, together with AI, is changing trade marketing?
Photo by Andrew Neel / Unsplash

Thanks to its ability to process large amounts of information and learn from it, ChatGPT is capable of generating quality content. For example, a brand can use ChatGPT to create product descriptions, blog articles, social media posts, and emails faster and more efficiently.

As we have told you in previous articles, trade marketing is a marketing discipline that focuses on the promotion and sale of products at the point of sale. In other words, it is about designing strategies and actions to attract the attention of the consumer in the place where the products are located, be it in a physical store or in an e-commerce. The main objective of trade marketing strategies is to improve product sales, boosting their demand and consumption. To achieve this, we must highlight the following functions offered by this variant of marketing:

  • Improve turnover at the point of sale.
  • Boost and accelerate consumption and sales by planning and coordinating promotions.
  • Develop merchandising, and in turn, manage a set of actions at the point of sale to encourage purchase. In this last aspect we highlight, for example, the use of product tastings, exhibitions or tests, which are strategies that help the customer make their purchase decision.
  • Apply branding strategies.
  • Generate more traffic at points of sale.

As you can see, there is a lot that must be done in order to achieve truly successful trade marketing strategies, however, in recent years trade marketing has undergone a transformation thanks to the use of advanced technologies, such as artificial intelligence (AI) that provide solutions in terms of streamlining different processes, including the generation of trade marketing strategies, taking this branch of marketing to a new level and today, in this article, we will explore how ChatGPT and AI are doing it.

Photo by Emiliano Vittoriosi / Unsplash

Before going into detail about the impact of ChatGPT and AI on trade marketing, it is important to understand what artificial intelligence is and how it works. AI is a branch of computer science that focuses on developing systems capable of performing tasks that require human intelligence, such as learning, decision making, and problem solving. To do this, algorithms and mathematical models are used that allow machines to process large amounts of data and learn from it. ChatGPT, on the other hand, is an AI tool developed by OpenAI that uses neural networks to generate text autonomously. This means that, from a question or an instruction given by a user, ChatGPT must be able to generate a coherent and relevant answer, which makes it a very useful tool in different areas.

In this sense, within the world of trade marketing in which consumers expect quick and efficient answers to their questions and complaints, brands need to have tools that allow them to offer quality customer service. ChatGPT, for example, could help as it is able to answer the most frequently asked questions from consumers in an automated way and in real time. This not only improves the customer experience, but also frees up customer support staff to focus on more complex and specialized issues.

On the other hand, besides ChatGPT, AI is transforming other areas of trade marketing. One of them is market segmentation. Thanks to the ability of AI to process large amounts of data, brands can identify patterns and trends in consumer behavior, allowing them to segment the market more effectively. This means that brands can offer specific products and promotions to groups of consumers who behave in a similar way, increasing the effectiveness of their marketing efforts.

In short, including technological tools that allow us to streamline our work and focus on the really important things is always a positive step. At QuartzSales we are experimenting and doing different tests with these technologies, to continue helping you build the perfect store. Remember that you can request a demo of our platform by clicking here.

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Until next time! ;)