One thing is the image of your brand or the products you sell, but another thing is your point of sale and the experience you offer your customers when they visit it. As we told you in our article "Keys to achieve perfect execution within the POS", increasing sales, reducing

To achieve a unique and positive shopping experience, it is essential that the consumer feels identified with and/or close to the brand, which generates their loyalty. Empathy and ethics are two keywords when we talk about brand humanization; But what exactly is humanizing the brand and why is it

Achieving the perfect execution is not complicated if you have clear objectives and the right tools. Some time ago we told you about the perfect execution and we gave you some advice so that you could achieve it; However, today we want to delve deeper into this topic since it

2023 is presented as a year in which shops and businesses have to keep up with the latest trends in order to compete in an increasingly fierce market. It is key to know where we are headed. -------------------------------------------------------------------------------- The year 2022 soon ends, leaving a great evolution in the retail

To avoid problems, companies and laboratories should worry about investing in systems and solutions that help them to know exactly the stock of medicines. In addition to being able to predict demand, achieving an accurate forecast, which allows supply chains to anticipate orders. -------------------------------------------------------------------------------- People's health is essential and a

Studying and understanding the variables that make a person choose a brand or product is the basis of traditional marketing. However, in an increasingly competitive market, it is necessary to start making a differentiation between who buys and who consumes the product; and above all, build differentiated strategies that allow

Fashion retailers tend to prioritize revenue expansion and customer acquisition, optimizing operations to offer frequent assortment changes, as these constant changes have been shown to increase store or website traffic. -------------------------------------------------------------------------------- The term "fashion retail" refers to retailers found in the fashion industry. This sector tends to be one of