The Caper Cart has sensors that can detect what you put in it, plus a touch screen and built-in payment system for self-checkout. -------------------------------------------------------------------------------- It is no secret that digitization is gaining more and more space in our lives in order to facilitate and speed up our daily tasks, and

A benefit for both! While shoppers can get information more easily, retailers can improve their brand recognition, increase sales and be aware of what works and what doesn't. -------------------------------------------------------------------------------- QR codes can be used in several different ways in the retail landscape. From acquiring new customers to improving

One of the main objectives of logistics within the retail industry is to guarantee the availability of inventory at all times, but more than having the necessary products, we must be able to do so by reacting to a constantly changing demand. -------------------------------------------------------------------------------- Retail is constantly evolving and the rules

Increasing Sell Out within the point of sale is a crucial objective for all business and this is directly related to Sell In. But, like any objective, it also presents a series of challenges that must be faced. -------------------------------------------------------------------------------- Currently, there are many challenges that we face in the retail

As in any other industry, within the retail world there are terms that may sound strange or cause confusion to those who are not close to trade marketing or the world of retail sales in general. -------------------------------------------------------------------------------- Some time ago we made a first article in our blog about the

A user-friendly software interface, customization, and real-time virtual try-on are some of the valuable advantages of using 3D technology to improve e-commerce conversion rates and customer retention. -------------------------------------------------------------------------------- There's no doubt how much the e-commerce industry authority has grown over the years and post Covid-19 pandemic. After all,

When talking about marketing there is a tendency to generalize, however there are different variants of this discipline and one of them is trade marketing, focused on the point of sale. -------------------------------------------------------------------------------- When talking about the retail industry, it is inevitable to mention trade marketing. Today we will tell you

The data represents the foundation on which a trade marketing campaign is created. Increasing sales and attracting a larger audience is the goal of every brand. -------------------------------------------------------------------------------- Through different trade marketing strategies, long-term benefits are sought through actions such as loyalty, in order to continue developing the business and growing

Achieving better efficiency in terms of processes, time, resources and results within the POS seems like a difficult task but it doesn't have to be. Perfect execution is possible. -------------------------------------------------------------------------------- Increasing sales, reducing losses and maintaining control within the point of sale can be a daunting task, but

It is no secret that better prepared collaborators produce better results for companies, since they have the tools to do so. -------------------------------------------------------------------------------- Within any industry, having an agile, efficient and well-trained team is key to achieving the business and commercial goals that you want to get. Many times company managers

It is within the POS where most of us make the purchase decision, therefore, making our brand stand out from the rest within the store is essential. -------------------------------------------------------------------------------- Throughout our blog, you can find articles with different trade marketing strategies that will help you increase your sales within the POS;

Both virtual reality and augmented reality are being used in different industries, allowing cost savings and facilitating the development of activities that would otherwise involve a huge logistical effort. -------------------------------------------------------------------------------- It is well known that offering an innovative and personalized shopping experience will increase both your brand recognition and your

Nowadays, despite being in the digital age, there are still companies that execute their processes manually, which generates difficulties and, in some cases, losses. Thus, tasks tend to slow down, documents to get lost, efficiency is reduced and there is no necessary control over the sales force to carry out

How to include it in your Trade Marketing strategy. -------------------------------------------------------------------------------- Neuromarketing aims to understand audience behavior through studies that reveal what motivates them to buy by applying neuroscience techniques to understand how we respond to stimuli related to brands, products and content. It is not about filling our target with

When we talk about marketing, the idea of showing the brand or product on social networks immediately appears in our minds; however, there are as many forms of marketing as commercial sectors and one of them is Trade Marketing. -------------------------------------------------------------------------------- In order to stimulate the buyers, trade marketing strategies are